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Richard Cruz

Creative Director, Art

Creative direction for brands that want to matter. Richard leads creative across campaigns, content, design, and cultural moments—turning strong strategic thinking into work people actually notice.

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Career \ Agency \ Brands

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  1. 08IndependentNov ’25 — CurrentCD, Art / Content / Editorial

    CPG / PR / High Concept

  2. 07Dentsu Creative NYFeb ’25 — Nov ’25ACD, Art + Social

    Subway / Tums

  3. 06almaDDB MiamiMar ’24 — Aug ’24ACD, Art

    Blue Moon / Miller Lite / McDonald’s / Pepsi / Tobacco Free Florida

  4. 05Conill, Saatchi & SaatchiApr ’23 — Mar ’24Sr. Art Director
    Lead Creative

    Burger King MC AOR

  5. 04FCB NY (now BBDO NY)Jun ’21 — May ’23Sr. Art Director

    Air Canada Aeroplan / BMW USA / FDA — The Real Cost / Florida Blue / Goldman Sachs Marcus / GSK Flonase / Lincoln Financial

  6. 03Mekanism SFFeb ’21 — Jun ’21Sr. Art Director

    Amazon Music / GoodRx

  7. 02TBWA\Chiat\Day LASept ’18 — Feb ’20Art Director

    Disney+ / Google / ESRI / IMAX / McDonald’s (AOR pitch)

  8. 01DAVID MiamiJan ’17 — Aug ’18Art Director

    Budweiser / Burger King, Global AOR / Coca-Cola / Soap & Glory / Kraft-Heinz

  9. 00Miami Ad School2-Year Portfolio Diploma in Art Direction

    Intern at CP+B (during Ad School semester)

Recognition \ Awards

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  1. 2016 D&AD New Blood Award
    Amnesty International
    Wood Pencil
  2. 2017 Cannes Lions Ranking
    9th Best Art Director
  3. ’17 – ’19 Burger King (varied)
    Connected Whopper
    Flame Broiler Salesman
    Emoji Whopper
    Cannes Lions: Grand Prix, 4 Gold, 6 Silver, 7 Bronze
    D&AD Awards: 3 Yellow, 2 Graphite, 4 Wood
    The One Show: Best in: Cross-Platform, 10 Gold, Silver
    CLIO Awards: Clio Grand, Gold
    Andy Awards: 2 Gold
    El Ojo: 2 Gran Ojos, 6 Oros, 1º Finalista en EEUU
  4. 2020 Disney+
    Moving Day
    Webby Awards: People’s Voice for Best Launch
    Adage Creativity Awards: Tiny But Mighty
  5. 2022 BMW
    The Future Finds Us
    Ad Age: Editor’s Pick
  6. 2026 Subway x Netflix
    Subway’s Happy Place
    Effie Awards: Bronze — Brand Integration & Entertainment Partnerships: Services