Training Day
Meal of the Day
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Subway / Social Platforms
Content + Editorial
A social program designed for the feed.
01 \ Meal of the Day
Talent & Creators
Marshawn Lynch’s personality drove a series of talent-led films, while a creator playbook tested sandwich portability across surfing, fishing, and other real-life environments.
Different formats, same idea: let the content behave naturally.
Outdoor Creators
Organic Paid
02 \ Editorial
Culture, Not Ads
We built Subway’s owned social to feel native to the internet, not like advertising trying to imitate it.
SUBWAY \ DENTSU CREATIVE NY \ 2025