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07 / 22
Tom's of Maine
Owned + Paid Social
Everyday care, taken beyond the bathroom through owned and paid social.
The Idea
We outside!
The work moved through summer routines across courts, beaches, parks, and whatever was packed for the day.
From creating original content to collaborating with influencers, a range of active posts helped re-energize the feed.
TOM’S OF MAINE \ INDEPENDENT: VML NY \ 2026