← Shortlist
04 / 06
BMW
The Future Finds Us
Earth Day Brand Film
Narrated by Chris Pine, BMW marked Earth Day with a conceptual film for the all-electric iX.
Photography by Adam Nelson
The Idea
Reconnect with nature.
Shot in Yucca Valley, The Future Finds Us places the iX in an unexpected relationship with the landscape—reframing sustainability through a more emotional, cinematic lens. The :90 film was selected as an Ad Age Editor’s Pick.
Learn moreBMW \ FCB NEW YORK \ 2022
