Career Summary
My philosophy lies at the intersection of brand engagement and brand building.
In an era where short-form content is on the rise, I recognize that storytelling is evolving to prioritize immersive 'vibes' over complete narratives. I am particularly excited about the potential of AI to challenge traditional storytelling methods and inspire innovative solutions.
Experience
Alma DDB
Assoc. Creative Director [Mar - Aug ‘24]
Conill Saatchi & Saatchi
Sr. Art Director [Apr ‘23 - Mar ‘24]
FCB NY
Sr. Art Director [Jun ‘21 - May ‘23]
Mekanism, SF
Sr. Art Director [Feb - Jun ‘21]
TBWA\Chiat\Day LA
Sr. Art Director [Sep ‘18 - Feb ‘20]
DAVID Miami
Sr. Art Director [Jan ‘17 - Aug ‘18]
CP+B Miami
Jr. Art Director Intern [Sept - Dec ‘16]
Worldmedia X
Digital Producer [May ‘10 - ‘15]
Awards
Cannes Lions
Grand Prix, 4 Gold, 6 Silver, 7 Bronze
D&AD Awards
3 Yellow, 2 Graphite, 4 Wood
The One Show
Best in: Cross-Platform, 10 Gold, Silver
CLIO Awards
Clio Grand, Gold
Andy Awards 2 Gold
EL Ojo
2 Gran Ojos, 6 Oros, 1º Finalista en EEUU
Webby Awards
People’s Voice for Best Launch
Adage Creativity Awards
Tiny But Mighty
Merits
Cannes Lions Ranking ‘17
9th Best Art Director
Miami Ad School ‘17
AA: Art Direction
D&AD New Blood Award ‘16
Wood Pencil
ACD 🎨, Rich Cruz
☀️🌴 native, 🗽 resident, explorer of 🌍 adventures and curator of 🔥 aesthetics.
Brands
ALMA DDB
Blue Moon
Miller Lite
McDonald’s
Pepsi
Tobacco Free Florida
CONILL SAATCHI & SAATCHI
Burger King
FCBNY
Air Canada Aeroplan
BMW USA
FDA - The Real Cost
Florida Blue
Goldman Sachs Marcus
GSK Flonase
Lincoln Financial
MEKANISM SF
Amazon Music
GoodRX
TBWA\CHIAT\DAY\LA
Disney+
Google
Esri
McDonald’s
DAVID MIAMI
Budweiser
Burger King
Coca-Cola
Soap & Glory
Kraft-Heinz