The Future Finds Us
BMW USA 2022
FCBNY
BMW marked Earth Day with a conceptual spot promoting its all-electric SUV, the iX. Narrated by actor Chris Pine, 'The Future Finds Us' was shot on location in Yucca Valley and reconnects us with nature.
:90 Film
The film made Ad Age’s Editor’s Pick and showcases the all-electric iX as the future of sustainable thinking.
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