Moving Day

TBWA\Chiat\Day\LA

Disney+ 2020

We launched Disney’s streaming platform with a single tweet. By leveraging every Twitter handle under Disney’s umbrella, we offered fans a unique glimpse of characters interacting as they virtually made their way home to Disney+.

Case Study

The 'Moving Home' tweet became known as ‘The Mother of All Threads,’ inspiring our friends at NBC and earning us a Webby for ‘Best Launch’ with a 'Tiny But Mighty' Creativity Award.

:90 Launch Film

Disney+ brings together all your favorite characters in one place. Our launch spot features an exciting super-edit showcasing the platform's most popular characters, highlighting the diverse worlds and stories available to viewers.

Shortlist