Digital Radio
Radio is not dead; it’s just 😴! 📻 and print are still my go-to mediums for 🏅 campaigns.
Flame-Broiler Salesman
DAVID Miami 2018
Burger King uses a flame grill to cook its beef patties, unlike McDonald's. To make a point, we enlisted a real salesman to push broilers onto unsuspecting McDonald's managers. Initially, we aimed to shoot live-action but settled for a radio spot due to copyright restrictions. The prank calls became instant classics, earning us a Cannes Bronze Lion for Innovation in Radio.
ASMR Whopper
DAVID Miami 2018
Burger King created the first Spotify playlist to make you crave! We captured the spine-tingling sounds of a Whopper sandwich and combined every ingredient to create ‘The Whopper ASMR Album.’