Connected Whopper

DAVID Miami 2017

Burger King

Case Study

Burger King’s most successful TV commercial is arguably the 'Stunt of All Ages.' We shattered the elusive fourth wall by activating voice assistants across the nation. Initially, Google blocked the ads, but we swiftly replaced the spot’s audio signature—and it worked! Today, the voice assistant only responds to commands from its owner.

:15 TVC

The spot, which aired for a limited time, achieved over 10 billion global impressions and generated more than $135 million in earned media.

Awards

The Titanium Lion runner-up to 'Fearless Girl' became a cross-category success at Cannes, sweeping multiple awards on the circuit and becoming a staple of what was known at the time as a ‘DAVID Special.’

Cannes Lions: Grand Prix, 4 Gold, 6 Silver, 6 Bronze

The One Show: Best in Cross-Platform, 10 Gold, 1 Silver

D&AD Awards: 3 Yellow, 2 Graphite, 4 Wood

The Andy Awards: 2 Gold

CLIO Awards: Clio Grand, Gold

El Ojo: 2 Gran Ojos, 6 Oros, 1º Finalista en EEUU