Coffee Mug #1 Dad

McCafé Mugs

McDonald’s

TBWA\Chiat\Day\LA 2019

The difference between enjoying delicious McCafé at the restaurant and at home is your mug. We used coffee mugs and their labels to highlight a story of goodness brewing right at home. The result is a pair of elegantly crafted films tailored for vertical video.

Vertical OLV

:15 Digital & Classic Radio

In addition to the digital display rollout, our radio spots celebrate the warm, home-brewed goodness in every mug.