Magic—Music Video

Contract 2024

AI Music Video

Collaboration with producer Want2One2 on the AI-driven music video for Magic. This project explores world-building through traditional filmmaking techniques.

‘Magic’ delves into the hidden phenomenon of doom scrolling, inviting viewers to reflect on their role in this social spectacle. The audience is never seen, making the viewer part of the show. Drawing from dark circus and goth core influences, I aimed to challenge traditional storytelling.

Official

Beta

:15 Teaser [Beta & Official]

While music videos still have their place, their influence is waning due to the rise of short-form content. As storytelling evolves, the emphasis is shifting toward creating immersive ‘vibes’ rather than complete narratives.

Shortlist