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04 / 06
BMW
The Future Finds Us
Earth Day Brand Film
Narrated by Chris Pine, BMW marked Earth Day with a conceptual film for the all-electric iX.
Photography by Adam Nelson
BMW \ FCB NEW YORK \ 2022
The Idea
Reconnect with nature.
Shot in Yucca Valley, The Future Finds Us places the iX in an unexpected relationship with the landscape—reframing sustainability through a more emotional, cinematic lens. The :90 film was selected as an Ad Age Editor’s Pick.
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