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Amazon Music
Prime Day Show
CAMPAIGN IDENTITY + TOOLKIT
Prime Day Show was a three-part music event starring Billie Eilish, H.E.R., and Kid Cudi. We built the campaign identity around a single graphic device—the X—uniting three distinct artists within one visual system.
OLV + DIGITAL OOH
Built to flex.
A modular toolkit carried the campaign across Amazon, social, display, and the NASDAQ Tower in Times Square.
With performances still in production, teaser creative relied on photography, typography, pacing, and scale to build energy before footage existed.
Watch/hear it on Prime
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AMAZON MUSIC \ MEKANISM SF \ 2021
