Moving Day

Brand Launch case study

Disney’s streaming platform launched with a single tweet, using every Twitter handle under the company’s umbrella to show beloved characters virtually making their way home to Disney+.

DISNEY+ \ CHIAT\DAY\LA \ 2020

Case Study

The Mother of All Threads.

The Moving Home tweet gave fans a unique glimpse of Disney characters interacting across accounts. The launch inspired our friends at NBC and earned a Webby for Best Launch alongside an Ad Age Tiny But Mighty Creativity Award.

:90 Launch Film