Subway's Happy Place

Happy Gilmore 2 came back for summer, so we teamed up with Netflix on nostalgic drops and character-driven social led by the one and only Shooter McGavin. The campaign earned an Effie Bronze for Brand Integration & Entertainment Partnerships.

SOCIAL FILM + DISPLAY

In-Character

Shooter McGavin joined golf pro Bryson DeChambeau for social built around their chemistry, rivalry, and a little controlled chaos.

The work ran across owned and paid channels, designed to feel native wherever it showed up.

Shooter Rant Live

Chip Challenge

BEYOND THE LAUNCH

Extending the Story

The campaign moved beyond social into collectible merch and fan-facing drops—from the limited-edition Timberland “Butters” and Subway collector glass cups to Happy’s official golf bag giveaway.

Each piece helped bring the film’s world further into Subway’s own.